Wednesday, April 28, 2010

PR Project

In one of my journalism classes, Writing for Media II, we are working on our final project, which involves public relations for a local non-profit organization, the Winooski Family Center. This organization works with children (six and under) and their families to provide them with support, assistance, and education through pre-schools, play groups, and father-child groups, just to name a few - they are basically there to help families connect better with others in the community and to provide access to any resources that they may need.

As part of our project every student had to pick something that they were going to do, to help spread the word and inform others of the Center. And because the Center does have a website, a very simple website, a lot of people decided to work on that, taking different pages and such, while others are creating a Facebook page for the organization. One of the things that I noticed, was that they had attempted to include a blog on their website, the only problem, they had only updated it once and it was basically just a calendar of events. So I decided that it would be beneficial and a great way to get a little more personal, if the organization had a blog, a real blog, that was easy to use and would be regularly updated.

Therefore, I spent about two hours at the center this morning work with the director, Karen, to get the blog up and running. There is only one post as of right now, but I will be adding to it soon with my own post, from the perspective of a volunteer. Karen plans on asking the teachers at the center to take turns blogging and hopefully will be able to keep it up and running more effectively then the one they previously had.

It is my hope that the blog will ultimately assist the Center in reaching more families and provide a more personal insight into the Center and what they are all about.

To check out the blog we created click here.

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